At PALO Creative, we have the knowledge and experience to position private equity firms for growth. The deep-rooted goal of offsetting costs made by acquisitions is to have a proven formula that ensures business success. That is what we strive on providing, as an extended asset and partner of your firm. We will provide a packaged but customized game plan of marketing tactics that will be unique to each business unit, but modular to take a broad approach. Therefore, saving you time and resources, uplift your new investment and align it on a growth path. We understand brands must have value, otherwise they will not return a profit on the investment you made purchasing them, when and if you plan on reselling that business.
The portfolio of businesses you invest in are purposeful and consistent on needing a marketing plan and effective strategy. That is the reason why they may not be flourishing and providing the opportunity to improve your EBITDA (Earnings before interest, taxes, and amortization). Whether it’s because the business has been transferred to family member or the current owner is ready to retire, the fastest way to help that business is to apply some growth tactics with strong marketing methodology and sales enablement.
PALO Creative is a results driven agency. We watch and monitor the ROI of your investment with detailed monthly metrics and reporting. All these reports are shared with you along the way to show improvement of the buyers journey and lead generation KPI’s established.
One of the most common areas of opportunity for improvement to move the needle is taking ownership with improving their web presence across the board. That would include helping reshape and retool the website, social media rehabilitation, pay-per-click search, email marketing and marketing automation, to name a few.
If you are a managing partner of a firm and would like to have a discussion with our President and CEO, please book an appointment today. It can be a candid and no obligation discussion.